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Six thought-provoking and profound marketing trends

profound marketing trends

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that? No!

That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. Some of the ideas we cover in our new podcast are:

Pretty interesting stuff? If that wasn’t enough, it’s the third anniversary of The Marketing Companion and Tom and I have a traditional gift change to remember. Let’s get to it!

Resources mentioned in the podcast:

Jeff Jarvis

Blog post on self-driving cars and the future of content

If you can’t access the edition above, click on this link to listen to Episode 79

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletterThe Full Monty, the best weekly curation of digital news.

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Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free Discovery tool.  Affinio is an advanced audience intelligence platform that leverages the interest graph to understand today’s consumers. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user.  Affinio’s customers use this data to: Build in-depth data-driven personas; Understand their audience; Conduct competitive analysis; Identify ideal influencers and sponsorship opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative.

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