15 Popular Marketing Trends: Hot or Not?

On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on the relative importance of: social media marketing content marketing email marketing blogs/newsletters live stream video podcasts Discord direct mail influencer marketing online customer service/customer experience […]
Five significant trends that point to marketing’s future

Marketing’s future could go anywhere, but here are five trends that could determine our future.
Ten unexpected pandemic trends impacting your marketing world

I can’t sleep. Unexpected pandemic trends are showing up in the world in weird ways.
Why 2021 will be the most important year in the history of marketing

2021 might seem scary but it is also the most important year in the history of marketing. Mark Schaefer tells you why.
Why nostalgia marketing is the next big idea for your company

Two mega-trends point to nostalgia marketing as a possible business priority.
Marketing without measurement in a world of malignant complexity

In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.
10 Profound digital marketing trends you need to know about now

The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
10 Epic Shifts that are Re-Writing the Rules of Marketing

What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
Six thought-provoking and profound marketing trends

A new report highlights several profound marketing trends. In this Marketing Companion episode, Mark Schaefer and Tom Webster dissect these issues