What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
Archive for the ‘Marketing Strategy’ Category
3 Examples that Prove the Power of Brand Storytelling
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
Find the Branding Hook that Others Sing Back to You
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
Where are all the social networks?
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
The Paranoia Around Marketing Benchmarks
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Three lessons all new businesses can learn from the Google+ failure
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
Influencer marketing for small businesses and startups
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Confusion to Clarity: 3 Questions Every Personal Brand Needs to Address
Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs
Marketing success means being invited to the island
Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
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