How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
Archive for the ‘Marketing Strategy’ Category
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
A human brand and my vulnerability journey
Vulnerability leads to brand strength but getting there is a continuous journey.
For marketers, COVID may mean COMFORT
When customers are fearful, they seek comfort and marketers should be paying attention.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
End of Facebook Notes winds down Zuckerberg’s biggest flip-flop
Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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