What every marketer needs to know about direct to consumer brands
Shopping online has become a necessity so direct to consumer sales, which bypass traditional stores, have exploded. Marketers must keep up.
Archive for the ‘Marketing Strategy’ Category
The iceberg chart of content creation
Content creation success requires a long-term mindset.
The fatal flaw of Clubhouse
Clubhouse is awesome and growing fast. But there are challenges for content creators.
Why 2021 will be the most important year in the history of marketing
2021 might seem scary but it is also the most important year in the history of marketing. Mark Schaefer tells you why.
Holding out for normal is probably not a good idea
I can’t hold out for normal any more. It’s time for transformation.
Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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