Sorting out the difference: Personalized versus personal
Many companies want to humanize their customer approach but first sort out personalized versus personal.
Archive for the ‘Marketing Strategy’ Category
What happens when we can’t depend on marketing research any more?
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
A new day for online marketing: Beginning your own rebellion
Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.
Being normal is not a point of differentiation
A point of differentiation has to be something better than just being normal and correcting past mistakes.
The Compelling Business Case for Belonging
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?
Maybe the future of marketing looks like @Everlane
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus
This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.
How many marketing strategies do you need?
How many marketing strategies do you need? This was a lesson learned from the former CMO of Coca-Cola.
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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