Archive for the ‘Marketing Strategy’ Category

The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!

Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.

Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!

Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.

To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.

Fake news is in the news. But what does it have to do with your marketing department? Get ready.

As a professional writer, algorithms have hurt the author’s career while relationships have saved it.

The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.

Many companies want to humanize their customer approach but first sort out personalized versus personal.

The Marketing Companion Podcast

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