Archive for the ‘Marketing Strategy’ Category

Marketing success means being invited to the island

Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.

The first-mover advantage of values based marketing

Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.

Why Instagram organic reach is about to fall into the Facebook trap

Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.

In praise of marketing rebellions

There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.

Discovering your true point of differentiation

Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

How $1.50 can make or break your most important customer experiences

The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”

Case study: Winning the #WorldCup with Epic Content

One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.

The Hidden Reason Your Marketing Team (And Business) is Stuck

Sometimes we don’t even know we’re stuck. Read this post for the 3 telltale signs your marketing team is stagnant, plus surefire ways to improve efficiencies, save time, save money, and spark growth — all at the same time.