The future of marketing employment

I am always fascinated about how marketing employment is changing and what it means to our careers. I recently came across this list of in-demand skills for 2022, according to digital marketing job data on LinkedIn.

But something about this list does not make sense …

1. Copywriting
2. Search Engine Optimization
3. Social Media Marketing
4. Marketing Automation and Technology
5. Audience Building
6. Project Management
7. Data Analysis
8. Conversion Rate Optimization

As you look at this current list of marketing skills, is it chronicling the hottest skills from this year, or from 2013? Isn’t it amazing that we are in the fastest-changing career imaginable and companies are still hiring for the same skills as ten years ago?  

To me, this confirms that most marketing leaders and their strategies are still way behind the times!

Here are some skills that I think SHOULD be in demand and on the list based on where marketing is heading

1. 1. Content development/placement
   2. Customer service/UX
   3. Event management / experiential marketing
   4. Community management (including Web3 and metaverse)
   5. Personal branding specialist
   6. Influencer outreach/strategy

Granted, some of these skills might be showing up in other places on LinkedIn, but wouldn’t you think at least one or two of these would make the LinkedIn marketing employment list?

If you love thinking about our future as much as I do, you’re going to love the new episode of The Marketing Companion. Dennis Yu and I debate the merit of these lists, and Dennis digs into some very controversial ideas about operationalizing social media marketing and out-sourcing entry-level marketing jobs to other countries. So interesting!

This is certainly a hot topic and a discussion you will not want to miss!

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