Archive for the ‘Traditional media and advertising’ Category

Are you a human being or a grape lollipop?

Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.

Why is experiential marketing important? Seven inspirational case studies!

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

Perhaps your company’s branding strategy is YOU.

The most powerful branding strategy might be found in your own experiences and stories.

Why content creators need to ditch the ad revenue model

In this post, you learn why the ad revenue model in the content creation business is doomed and what model to focus on instead.

Advertisers are getting squeezed every way. What is the answer?

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

Five steps toward using Hero Content to create an epic brand journey

Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.

The Next Big Digital Marketing Opportunity

Digital advertising: The next big business opportunity is in sight.

Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?

Participation Marketing: Connecting Internal and External Audiences

Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.