Archive for the ‘Traditional media and advertising’ Category

Five ways to influence your brand message when consumers are in control

Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.

The photo that changed my life (and maybe yours)

Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.

In defense of Jaguar (I think I’m the only one)

Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.

The Parasite Economy: An Upside for Creators

Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.

The Real Reason Marketing Content is Getting Worse

A music critic explained why music today is awful but it sounded a lot like a marketing lesson. This may be why marketing content is getting worse.

The new influencers beat traditional advertising effectiveness

Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.

What’s Next? Reflections on #SXSW 2024

Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!

A New Look at Loyalty

Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.