We live in one of the most confounding and exciting times as philosophers and scientists grapple with an improbable question: “What is the role of humans in an AI world?”
It seems bizarre we would even have to consider the possibility of the shrinking relevance of a carbon-based human. In AI, we are creating something magnificent and frightening. Deep Mind founder Mustafa Suleyman (who currently leads AI for Microsoft) says AI is a digital species that can see, hear, think, and respond to its environment. In a new TED talk, he said “AI is us.”
Now hold on. AI is not us. AI is not my mom, my child, or my spouse. “AI is us” makes a good sound bite, but that is just not true. So, what is AI? This is the question of the moment, and it made for a wonderful discussion on the new episode of The Marketing Companion podcast.
In this episode, my genius friend Mathew Sweezey and I begin to explore the role of humans when AI rules the marketing world. Some of our discussion points:
- Humans will still need to create experiences and human-to-human connections that deliver outcomes. Connecting to customers and the human touch.
- The new emphasis on artisanal — isn’t that what we cherish most?
- AI will make customers expect perfect things faster
- AI as an enabler for humans, especially smaller businesses
- The human skills that will be the most cherished
- The aspect of humanity that still defines our marketing
As you see, this is a fascinating and vital conversation. To listen in, simply click here:
Listen to Marketing Companion EPISODE 289
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Illustration courtesy MidJourney