Does AI Really Have Emotions? This Research May Change Your Mind.
Can AI feel real emotions? Anthropic researchers see neural patterns that respond like humans. The implications are profound and possibly dangerous.
Three reasons why brand is more important in the AI Era
It’s time to rise above the constant arguing about performance versus brand marketing. I will show you why brand is more important in the AI Era than ever.
Do we begin to battle AI for human artistry?
If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.
Four Pillars of Human Dominance in the AI Marketing Era
Sure, AI is coming for our jobs. But I expect ther will be at least for areas of human dominance in the AI Era.
A step-by-step approach to AI adoption for your company
AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.
The AI Easy Button imperils the future of marketing research
My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.
Your personal brand isn’t a project, it’s a lifestyle
A series of short observations on personal branding, AI, creativity, and modern marketing—why showing up matters, why efficiency can be overrated, and where real advantage is emerging.
The most important “soft skill” in the AI Era
AI is re-wiring our psychology and personalities in real time. But there is one soft skill that will overcome the AI crush.
This Chatbot re-humanized the conversation
Guest post by Linda Rolf There’s never been a website chatbot I’ve been willing to waste my time on. You know those perky non-humans that are here to answer all your questions — except the ones that you need answered. So when Mark Schaefer introduced his MarkBot creation, my first reaction was a hard pass. […]
Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?