How to use AI to become a genius
AI can make us smarter but can it push us to new levels of insight and personal achievement? Mark Schaefer shares a case study that shows how we can use AI to become a genius.
What parents should know about AI and their kids
I look at my new grandson and wonder about the world he’s about to enter. I have a lot of anxiety about AI and the world. So I’ve thought a lot about what parents should know about AI and preparation for the future. Here’s my take.
Being an AI hater won’t get you hired
Anxiety about AI is sweeping the world, and that runs counter to the need to embrace AI for future job opportunities. How will this sort out?
Does AI Really Have Emotions? This Research May Change Your Mind.
Can AI feel real emotions? Anthropic researchers see neural patterns that respond like humans. The implications are profound and possibly dangerous.
Three reasons why brand is more important in the AI Era
It’s time to rise above the constant arguing about performance versus brand marketing. I will show you why brand is more important in the AI Era than ever.
Do we begin to battle AI for human artistry?
If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.
Four Pillars of Human Dominance in the AI Marketing Era
Sure, AI is coming for our jobs. But I expect ther will be at least for areas of human dominance in the AI Era.
A step-by-step approach to AI adoption for your company
AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.
The AI Easy Button imperils the future of marketing research
My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.
Your personal brand isn’t a project, it’s a lifestyle
A series of short observations on personal branding, AI, creativity, and modern marketing—why showing up matters, why efficiency can be overrated, and where real advantage is emerging.