How can personalization and data privacy co-exist?
A new, AI-driven solution will help companies provide personalization and respect data privacy.
Archive for the ‘Artificial Intelligence’ Category
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
The hope and peril of synthetic content and the rise of deep fakes
Deep fakes and the rise of synthetic content will unleash creativity and threaten our institutions. Here’s what you need to know.
Lil Miquela does not exist. She just made $12 million.
Lil Miquela is the hottest social media star in the world. But she isn;t real. Meet the future of marketing.
Engineer-turned-marketer thinks Netflix is the future of content marketing
A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.
Case study: Building a streaming content strategy for a global virtual event
This behind-the-scenes look at a massive virtual event highlights the complexity of planning in the pandemic era.
Will interactive content finally become mainstream?
Interactive content is slipping into your life in many ways. How to get onboard.
How technology enables new customer conversations
Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark Schaefer and Brooke Sellas look at some of the most exciting examples of how marketing and […]
The role of social listening in the COVID-19 conversation
Here’s how to leverage social listening to connect, and create content for, your audience when it comes to the COVID-19 conversation.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.