Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Agentic commerce is coming at us fast but none of it will matter if a customer AI agent can’t get through the front door of your website.
I attended a major conference dedicated to the future of AI and marketing. Here are the quotes that stuck with me.
No matter what happens in the AI Era, we’ve counted on brand trust. But that’s not what’s working. Even fake brands are winning.
Owning a view in the customer’s mind has been marketing’s goal. But what happens to our customer strategy when AI begins the collapse of consideration?
The human moat — a point of leverage and differentiation — seems to have vanished in the AI Era, but there is still a place for accountability and courage.
To fight the AI backlash, record amounts of money are pouring into Washington DC and advertising. When big money clashes with public opinion, the AI trains are about to collide.
Humanity! Is the rallying cry for the anti-AI movement but how important is humanity in our daily business experience?
AI detection and legal drama has been all over the news. Can we use AI in a way that doesn’t make us feel like criminals?
AI can make us smarter but can it push us to new levels of insight and personal achievement? Mark Schaefer shares a case study that shows how we can use AI to become a genius.
I look at my new grandson and wonder about the world he’s about to enter. I have a lot of anxiety about AI and the world. So I’ve thought a lot about what parents should know about AI and preparation for the future. Here’s my take.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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