Is it time to eliminate the sales function?
If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?
Archive for the ‘Artificial Intelligence’ Category
Marketing and the unintended consequences of tech
One of the problems most companies face is the unintended consequences of technology and its especially acute today
4 Digital Marketing Trends Vital for the Freelancer
Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
The Artificial Intelligence impact on marketing
In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
The World’s Best Chatbots for Work and Play
Chatbots are taking over! Here’s a discussion of the best chatbots with a list of some fun ones to experiment with for business or personal use.
The future of the digital marketing agency with Mitch Joel
Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
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