Archive for the ‘Artificial Intelligence’ Category

Building a simple AI assistant can transform your business now

Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity.

How marketing employment might be disrupted when the economic value of intelligence is zero

The impact of AI on marketing employment has been hotly debated. Here’s one take based on what we know to be true today.

Protecting Your Content From AI: Not So Fast!

Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.

I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis

A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.

The AI Challenge Marketers Aren’t Talking About

Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”

The greatest value of AI might be presence

Sure, AI is a profound idea for the business world. But for marketers, the most important impact might be “presence.”

The unexpected moment when AI became a friend

AI became a friend when it stepped in with an unexpected act of kindness. When you become fond of an AI companion, could love be far behind?

The sure sign that I am failing in the AI world

I’m not following my own advice when it comes to leadership and I am failing when it comes to AI.

New research points to the emerging “AI Frontier Firm”

Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm.