Archive for the ‘Trending’ Category

The economic value of human authenticity

We’re all striving to be real, human, and authentic in our marketing. But will it matter? Not always. A discussion about radio and pizza made me question the economic value of human authenticity.

Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?

AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?

State of the Nation: Brand Communities

Brand communities are a hot trend right now and seem to be everywhere. Mark Schaefer and Sara Wilson consider the state of the nation and what’s happening in politics, Gen Z, startups and more.

The pursuit of personal peace

Mark Schaefer and Mathew Sweezey have been on journey to find personal peace. In this podcast episode, they compare notes and explore their own paths to contentment.

Are you really building a personal brand on TikTok?

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.

Beyond Imposter Syndrome

Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.

Your personal brand is not about you (surprise!)

A personal brand has to solve a problem. It’s not about you. It’s ultimately about serving the needs of your customers.

How to battle boring … even without a budget

I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI […]