Dave Kerpen of Likeable Social Media explains social media success

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Dave Kerpen had just come off the stage at SXSW 2012 when I caught him for this interview. A fellow McGraw-Hill author of the best-selling book Likeable Social Media (affiliate link), Dave is a founder of the New York-based firm of the same name.

In this short video interview Dave discusses his ideas about five of the most important aspects of social media marketing success.

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