Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Archive for the ‘Social Media Tools’ Category
Go-to resources to modernize your marketing mindset
Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!
Have you considered using the Telegram app as a Marketing Tool?
Have you heard of Telegram, the new messaging tool that allows brands to personally connect with up to 100,000 of their fans? Learn a little bit more about how to engage your users through Telegram here.
The World’s Best Chatbots for Work and Play
Chatbots are taking over! Here’s a discussion of the best chatbots with a list of some fun ones to experiment with for business or personal use.
Making content count: How to perform a content gap analysis
Making content work in our world is increasingly difficult but a good place to start is a content gap analysis. This post shows you how.
The Dark Power of Medium
Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us–but we’ve been warned by our elders: owned media is the only true path
20 Ideas to super-charge your social media network
Behind every social media success there is a content strategy and a network strategy. Here are 20 ideas to build your social media network.
OfferUp offers an addictive new app for eCommerce
Do you know what apps are eating your customers’ day? One app, OfferUp, might just be swallowing large chunks of their time. Learn more about OfferUp here.
A complete strategy for effective scheduled tweets
Automation and scheduled tweets can save marketers time, money and sanity. But without careful planning and follow-up, are they considered spam?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
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