Archive for the ‘Social Media Tools’ Category

The rush to digital services is crushing online customer experience. We need to act NOW.

Online customer experience is the new word of mouth marketing. Is this part of your strategy?

What makes you a digital influencer?

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.

As the web cookies crumble, what’s a B2B marketer to do?

In a cookie-free environment, the B2B marketer needs new solutions.

It’s time to re-think your social media policy

Social media policies are more important than ever. Is yours changing with the times?

Is the Discord platform the next big thing for marketers?

Discord is a hot app right now and it deserves to be on the radar screen of many marketers.

LinkedIn video: Will marketers ruin this, too?

LinkedIn video production is soaring. Can it be an effective customer connection point, or are marketers on the brink of ruining it?

Niche digital communities are brimming with opportunity. Are you there?

While most marketers are looking toward the big social media platforms, there is gold in the niche digital communities, according to Kiki Schirr.

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

Go-to resources to modernize your marketing mindset

Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!