How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]
The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.
As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
A visit to Suriname changed my worldview.
The five biggest mistakes I’ve made as an entrepreneur range from a lack of discipline to complacency in a crisis.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
The advantage of having a job cannot be underestimated as preparation for an entrepreneurial career. Going to college will give you the skills to start a career. But working in a corporate environment can provide the experience and resources to start a business.
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