Archive for the ‘Social Media Strategy’ Category

When to compromise with content

Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?

Five ways to influence your brand message when consumers are in control

Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.

300 Experts agree: AI will change your customers

While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how Ai will change our customers. Nobody knows what’s next, but this consensus of 300 experts provides a view that humans will have a dramatically different relationship with technology — and other humans.

Why strategic imperfection is your essential strategy to beating the bots

When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.

Need a keynote speaker? Mark Schaefer is the most trusted voice in marketing. Your conference guests will buzz about his insights long after your event! Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Contact Mark to have him bring a fun, meaningful, and memorable presentation to your company event or conference. Follow Mark on Twitter, LinkedIn, YouTube, and Instagram Image courtesy Mid Journey

The 10 biggest marketing challenges have nothing to do with AI

Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!

Goodbye Google? Dissecting the role of AI and SEO

New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve […]

When Robots Care More: The Evolution of Human Empathy

Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?

The photo that changed my life (and maybe yours)

Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.