The Nutter Butter campaign explained. Yes, this nightmare makes sense
Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”
Archive for the ‘Social Media Strategy’ Category
Sometimes, marketing comes down to a personal decision
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
A Prediction: The Fourth Marketing Rebellion
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
The economic value of human authenticity
We’re all striving to be real, human, and authentic in our marketing. But will it matter? Not always. A discussion about radio and pizza made me question the economic value of human authenticity.
The Real Reason Marketing Content is Getting Worse
A music critic explained why music today is awful but it sounded a lot like a marketing lesson. This may be why marketing content is getting worse.
Why We Will Need New CTAs in the AI Era
The AI Era is a mix of technological miracles and wonder. But is there a chance it could actually get in the way of or our marketing and advertising messages? A lesson in the Vampire Effect and new CTAs.
Are you really building a personal brand on TikTok?
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
The ROI of creators: An inspiring influence marketing case study
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
Beyond Imposter Syndrome
Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.
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