Attention spans are not decreasing. We’re just too skippable.
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
Archive for the ‘Social Media Strategy’ Category
Video everywhere: Exploring marketing ubiquity
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
What superhero is most like your social media marketing strategy?
Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?
Marketers must stop doing what people hate.
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]
Marketing without measurement in a world of malignant complexity
In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.
Why breaking up Big Tech won’t work
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines
Attorney Kerry O’Shea Gorgone discusses emerging legal news for marketers, including tips on user-generated content
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Can you measure how company culture impacts your success?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.