Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
Archive for the ‘Social Media Strategy’ Category
Three essential ideas to increase your odds of success
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
How can personalization and data privacy co-exist?
A new, AI-driven solution will help companies provide personalization and respect data privacy.
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Dissecting 10 mind-blowing Gen Z trends
Gen Z trends are shaping commerce and culture. Here are 10 to consider.
This is the guiding question for your service business or personal brand
The essential guiding question for your brand: Are you an expert, guide, or agent?
Why does marketing exist?
Is marketing about memories and stories or something more?
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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