Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Archive for the ‘Social Media Strategy’ Category
A fast and innovative method of strategy development
Strategy development used to mean months of research but today it might be being in the moment.
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
“Hire” This Question to Bring Lift to Your Marketing
Asking this single question might be the key to bringing new lift to your marketing.
The lifetime advantage of being naive
Planning is great but sometimes it helps even more to be naive.
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.