Where are all the social networks?
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
Archive for the ‘Social Media Strategy’ Category
How to defend your online reputation in the outrage era
This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.
How to begin social media marketing with no budget
Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.
Why Instagram organic reach is about to fall into the Facebook trap
Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
Updating the argument against gated content
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
If you’re not the alpha dog, SEO may be holding you back
Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.
This large company just quit social media. Should you?
A UK restaurant chain quit social media which created a stir on the web and even mainstream media. Is this the start of a trend or a strange decision?
Your social media strategy plan: Where do you START?
A step-by-step guide to getting a social media strategy started in your company.
Just because you can do micro-targeting doesn’t mean you should
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.