How Facebook changes our behavior

I always find it curious when people compare our social media presence with our REAL presence in the “real world.”

What makes people think that Facebook is NOT the real world? Increasingly, we are beginning to see these lines blur.

We create our personality on Facebook.

But Facebook is also creating our personality. Facebook changes our behavior. Seriously.

Recently, Facebook demonstrated how it can alter our moods by manipulating our content.  This is a company that can affect our opinions.

New research shows that social proof on Facebook contributes to our view of our self-worth, quantifies the value of friends and shapes what content we share.

Where will it lead, and in the near-term, what does this mean for marketers? Fascinating question, right? So fascinating in fact, Tom Webster and I devoted an entire podcast to it.

This one covers a lot of territory in 30 minutes!

• The power of social proof in our online marketing world
• Content competition and the homogenization of our streams
• How we are being “trained” on what to post on Facebook
• The Facebook reward system that is creating our online personas
• What are the implications for brand content
• Could Facebook manipulate political campaigns? Is it already happening?

I’m sure you are anxious to get right into this one! Let’s get on with the show!

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Resources mentioned in this show

The Goldfinch: A Novel (Pulitzer Prize for Fiction) by Donna Tartt

Suttree by Cormac McCarthy

The Counselor by Cormac McCarthy

Marketing Podcasts Dotcom by Jay Baer

Original Atlantic article on Facebook numbers by Benjamin Grosser

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Illustration courtesy Flickr CC and egobook

 

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