Is writing a book a marketing tactic or a long-term strategy?
Writing a book can help boost your career and personal brand. Is it right for you?
Posts Tagged ‘economics of social media’
The business case for content marketing consistency
It’s very simple. To win in the long term with content marketing, you need to show up. Content Marketing Consistency.
Strategies to deal with losing readers through the newsfeed evolution
The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
Straight talk on Patreon and patronage for content
With pressure on content and content monetization new platforms are emerging like Patreon & micro-payments. Exploring the controversy behind the idea
Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
Every option to make money from your content
The marketing landscape has changed so dramatically. How have the rules changed to make money from your content?
Content under attack … and a solution
Content creators are under attack from every corner. Here’s a discussion of the current state and a partial solution.
A solution to the content marketing measurement puzzle
What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.