Marketing a radical new idea that could change sports
How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.
How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
Marketing’s Biggest Challenge has always been establishing trust with our customers. But that problem just became much more difficult and some of the biggest brands are asleep at the wheel.
More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.
When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?
The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
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