Why Threads won’t work without Gen Z
Threads is supposed to be the Twitter killer but Mark Schaefer argues that it’s on a perilous path that won’t work without a boost from the kids!
Archive for the ‘Facebook marketing’ Category
This is the Most Amazing Marketing Book. And I can prove it.
When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!
Why leaked secret documents point to the future of social listening
As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
What is the ROI of a blue check mark?
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
Grading 12 marketing predictions about the future
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.
Marketing that works. Marketing that heals. The time is now.
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Could this be the golden age of freelance (and other timely observations)
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
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