Why Instagram organic reach is about to fall into the Facebook trap
Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
Archive for the ‘Facebook marketing’ Category
Will Facebook be a permanent fixture in our lives?
Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?
Digital advertising: The next big business opportunity is in sight.
Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?
Insights into new media trends on podcasting, social media, and smart speakers
This annual research into new media trends is chock-full of insights and curiosities. Learn why you might need an audio strategy, the fastest tech segment right now, social media usage trends, wy YouTube means music, and more!
Marketing strategy for the modern world: Social Media Explained
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
Just because you can do micro-targeting doesn’t mean you should
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.
Personalized content marketing, deadly AI and more insights from #SXSW 2018
In this round-up post, Mark Schaefer shares nuggets about marketing, AI, podcasting and more from SXSW. Mastering personalized marketing means becoming a news stream native.
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Facebook bombshell: It has stopped growing.
New research shows that Facebook has stopped growing, by a lot. What does this Facebook bombshell mean to the company and to social media marketers?
The Marketing Companion Podcast
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