Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Community-based marketing has massive potential but requires a new leadership mindset.
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!
The road to measurement and influencers has been rocky. It’s time to do better.
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
It’s a struggle to determine the best social media channel. But maybe that’s not the issue.
A new marketing megatrend is showing up all around you. Can you see it?
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