Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Archive for the ‘Facebook marketing’ Category
Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.
Marketing that works. Marketing that heals. The time is now.
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Could this be the golden age of freelance (and other timely observations)
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
Debating the 10 most relevant marketing trends
Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
What is the best social media channel for my business?
It’s a struggle to determine the best social media channel. But maybe that’s not the issue.
Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
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