Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Archive for the ‘Facebook marketing’ Category
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
How every customer creates their own brand reality
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?
What are the top marketing jobs and job skills post-COVID?
The pandemic has changed the world and marketing jobs along with it. What’s next for marketing employment?
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
Facebook is monopolistic because we like it that way.
Facebook is monopolistic and arrogant. Just the way we like it.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
How to recover your Facebook Notes after Zuckerberg’s flip-flop
Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.
As the web cookies crumble, what’s a B2B marketer to do?
In a cookie-free environment, the B2B marketer needs new solutions.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.