The core idea for your business strategy now, in this time of crisis.
How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
Archive for the ‘Facebook marketing’ Category
Why context marketing will rule the next decade
Context marketing means serving people in a moment and it is business trend to watch.
Monetizing through Twitter, Spotify and Instagram
Monetizing through Twitter, Spotify and Instagram is covered in this new Marketing Companion episode.
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
The surprising math behind a growing social media community
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
Critical marketing considerations: Social media and mental health
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Facebook. Fake news. There are no easy answers.
The ethics and legal implications of Facebook and fake news is very complex. But there are three changes that can help.
Is Facebook primed for disruption?
A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
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