Schaefer Marketing Solutions: We Help Businesses {grow}

Insights into new media trends on podcasting, social media, and smart speakers

new media trends

By Mark Schaefer

Every year, I look forward to hearing first-hand insights from Tom Webster on trends in new media that are emerging from his annual research report “The Infinite Dial.”

Every year there are some eye-popping surprises and the 2018 edition does not disappoint. Here are a couple of gems.

You’re going to love this episode. Check it out:

Click on this link to listen to Episode 125

Other ways to enjoy our podcast

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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88% of Consumers check online before making a purchasing decision. Brand24 gives you instant updates about what your customers are saying about you. Now you can give them timely responses and give your customers peace of mind. With Media monitoring you can search the web for key topics, trends, or discussions. Brand24 enables you to reach customers, so you can react and engage quickly to real-time comments made about your brand. Imagine having all your channels in one place – that’s Brand24. Plus, with Apple and Android apps, you can track customers, trends, and insights on the go. At Brand24.com/companion you’ll receive THREE MONTHS FREE, just for our podcast fans!

SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion

Illustration courtesy Flickr CC and European Southern Observatory

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