Considering conversation as a marketing strategy
The customer conversation may hold the future to marketing success.
Archive for the ‘Monitoring strategies’ Category
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
Why does marketing exist?
Is marketing about memories and stories or something more?
Why 2021 will be the most important year in the history of marketing
2021 might seem scary but it is also the most important year in the history of marketing. Mark Schaefer tells you why.
For marketers, COVID may mean COMFORT
When customers are fearful, they seek comfort and marketers should be paying attention.
Opportunity or don’t poke the bear? Marketing and the dark web
Marketing and the dark web is a hot topic. Is this an opportunity or a peril for marketers?
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
The Marketing Companion Podcast
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Let's plot a strategy together
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