As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
The customer conversation may hold the future to marketing success.
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Are you different from your competitors? You have two options, and maybe only one.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
Is marketing about memories and stories or something more?
2021 might seem scary but it is also the most important year in the history of marketing. Mark Schaefer tells you why.
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