Archive for the ‘Monitoring strategies’ Category

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

4 Ways Social Listening Can Inform Your Marketing Strategy

Many top brands are using social listening in innovative ways to inform their marketing strategy. Here are four different methods we recommend.

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

Insights into new media trends on podcasting, social media, and smart speakers

This annual research into new media trends is chock-full of insights and curiosities. Learn why you might need an audio strategy, the fastest tech segment right now, social media usage trends, wy YouTube means music, and more!

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

New Research Answers: Is Content Marketing Sustainable?

New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?

Social media never forgets. How YouTube killed the circus

A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

Finally, the truth about social media and customer engagement

Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.