A Prediction: The Fourth Marketing Rebellion
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
The customer conversation may hold the future to marketing success.
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Are you different from your competitors? You have two options, and maybe only one.
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