Archive for the ‘Instagram’ Category

Why Instagram organic reach is about to fall into the Facebook trap

Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.

Instagram Engagement Down? You Might Be Shadowbanned!

By Kerry Gorgone, {grow} Contributing Columnist Brands trying to use Instagram to reach their audience already have to fight for engagement: 70% of instagram posts don’t get seen due to Instagram’s […]

IGTV, the future of vertical video, and why this is a challenge to television

The announcement of IGTV from Instagram is a bet on vertical video, and begs the question, what does this mean to the future of television?

Insights into new media trends on podcasting, social media, and smart speakers

This annual research into new media trends is chock-full of insights and curiosities. Learn why you might need an audio strategy, the fastest tech segment right now, social media usage trends, wy YouTube means music, and more!

Marketing strategy for the modern world: Social Media Explained

In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Sex sells. But how about beauty and truth in the age of authenticity?

Sex sells in marketing and advertising putting the spotlight on unattainable beauty. But there has been a shift toward a more natural look.

Is Amazon Spark primed for new social network success?

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

Finding your place on the web, when it seems so crowded out here

If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.