Schaefer Marketing Solutions: We Help Businesses {grow}

Is there still a place for blogging?

Mark Schaefer

I love blogging. It is certainly my favorite social media drug of choice. It has helped me build a career and a business and it makes me happy to connect to people in my {grow} blog space every week!

For years, I’ve been hearing predictions about an inevitable decline in blogging popularity. Could it be here?

This is a well-known chart put out by WordPress that shows the number of blog posts that have been written on its site since 2006:

There are three noticeable characteristics of this chart:

Arguably blogging was the first “social media” of the internet era and a reliable communication form for both companies and creatives. But with the entry barriers being removed for anyone to produce high-quality videos, podcasts, and other communication forms, the death of blogging has been predicted for a long time.

Is there still a place for blogging?

Does this graph indicate a slide in blogging growth? And where does blogging stand today?

First I want to caution that this chart does not tell the whole picture about blogging. For example, it excludes blog posts being published on Medium, which have been exploding, as well as platforms like LinkedIn, which has become a popular place for original content in the past few years.

I think if you look at all the places written content is being created today, you would see a trend line that is still going up — dramatically. But with all this other competition for your attention, is blogging less important, less relevant today? What is the place for blogging in this information ecosystem?

I haven’t addressed this issue in a long time and I thought it would be a good discussion topic for the podcast. In the newest episode, Brooke Sellas and I examine the true story behind blogging in the content ecosystem and also discuss a new integrated marketing trend, the marketing ideas consumers love the most, and an outrageous (and exclusive!) new musical performance from Ian Anderson Gray!

Let the show begin! Just click here:

Click here to dive into Episode 182

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