Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
Posts Tagged ‘blogging best practices’
The 10 most impactful blog posts of the year
These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.
10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book
Everybody Writes by Ann Handley inspires us to be better through actionable and unique content ideas.
How to measure the emotional tone of your content
Here is a fun and simple way to detect the emotional tone of your content.
Five things I would do differently if I were starting over
How would I adjust my career if I were starting over?
How to overcome your fear of being honest and open in your content
Once I overcame a fear of being honest, my content fortunes changed forever
Pivoting my content strategy in an age of disruption
Pivoting my content strategy was not an easy decision, but it’s time for a change.
After blogging for 12 years, I’m still learning!
A reader survey will inform my blogging strategy into the future.
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.