How to overcome your fear of being honest and open in your content
Once I overcame a fear of being honest, my content fortunes changed forever
Posts Tagged ‘blogging best practices’
Pivoting my content strategy in an age of disruption
Pivoting my content strategy was not an easy decision, but it’s time for a change.
After blogging for 12 years, I’m still learning!
A reader survey will inform my blogging strategy into the future.
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
How to monetize your content
There are two basic ways to monetize your content. But only one method works!
A frank assessment of the current state of blogging
After more than a decade in the business, Mark Schaefer comments on the current state of blogging.
An updated formula for creating content that stands out
Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!
Is your content marketing strategy vulnerable to summary bots?
Summary bots are already running on reddit, shortening linked content to a few sentences. How must your content strategy change to respond to robots?
Is there still a place for blogging?
In a world saturated with information, is there still a place for blogging?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.