blogging best practices Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

The best blog posts of 2018

By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to summarize my most popular posts […]

The blogger’s end game: Setting my sights on Keith Richards

We have never had a generation of old blogger’s before. But it’s happening now and the author is leading the way. What is the blogger’s end game.

Negotiating the new relationship between content and platform

The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.

Five golden lessons from writing 2,000 blog posts (and counting)

I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.

How to find homegrown content marketing evangelists

The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going

The secret reason your blog comments are down

The number of blog comments has plummeted but I don’t care. Here’s why the blog comment situation might be out of our control.

The four disciplines that lead to consistent creativity

Is creativity a gift or can it be learned? Mark Schaefer says there are four everyday things you can do that will help lead you to consistent creativity.

10 Maxims of Successful Blogging

I give a lot of advice about successful blogging but these are the 10 most popular tips i give to my clients year in and year out.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.