Protecting Your Content From AI: Not So Fast!
Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.
Archive for the ‘Content distribution’ Category
The LinkedIn growth secrets nobody talks about
A viral sensation reminds us that LinkedIn growth depends on a secret sauce that includes timing, engagement, and persverence.
Why Gated Content Kills Your Marketing Success
Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.
Are you really building a personal brand on TikTok?
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
The Blog Post That Shocked the World
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
Why you need to ditch LinkedIn as your content platform
LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.
Protecting Your Content From AI: A Contrarian View
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
The hierarchy of AI-generated content: Where humans thrive
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
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