Archive for the ‘Blogging best practices’ Category

Protecting Your Content From AI: Not So Fast!

Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.

The creator’s enigma: You can’t be halfway relevant

The creator’s enigma: Success depends on being relevant. That takes hard work. Is it possible to reimagine personal creativity?

Finding Your Edge in a World of Automated Content

Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.

Has the pressure of success made me less creative?

I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion to talk […]

A turning point for a blog, AI self-soothing, and the death of a mascot

A round-up of short observations including the end of blog comments, the end of a mascot, and the dangers of AI self-soothing.

The most popular blog posts of 2024

The most popular blog posts of 2024 covered deep issues on the social media landscape, Ai integration, the changing nature of branding, and much more.

Sometimes, marketing comes down to a personal decision

In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.

Re-Energize Your Blog: 10 Tips You Didn’t See Coming

A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for […]

The biggest mistake content creators make today

This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.