In 2019, I published my most popular book, Marketing Rebellion: The Most Human Company Wins. Chapter 8 included a Manifesto for Human Marketing that became a guidepost for a generation of marketers who aspired to do something greater than trick people into clicking links. The Manifesto was a blueprint for human marketing at scale, and it became a sensation.
Almost every marketing conversation these days is about AI. Five years after I wrote the Manifesto, I thought it would be interesting to test the theory. How do these ideas hold up in a world swerving toward non-human marketing priorities?
On the new episode of The Marketing Companion, Dennis Yu and I dissect the 10 points of the Manifesto and debate the relevance of human marketing at scale.
This is an entertaining and thought-provoking debate that puts human marketing to the test.
By the way, you can download a colorful, hand-drawn edition of the 10-point Manifesto HERE.
Click here to listen to Marketing Companion Episode 272
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