marketing best practices Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

Your organizational culture is your marketing

Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.

When a company aligns with customer values, is it serving, or pandering?

Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?

Marketing’s job is to protect your brand. Are you doing your job?

It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?

Confusion to Clarity: 3 Questions Every Personal Brand Needs to Address

Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs

Returning to the human roots of marketing

Too often we are looking toward a technology-first marketing strategy and we have lost sight of the human roots of marketing.

Four reasons most marketing departments are stuck in 2010

The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.

How $1.50 can make or break your most important customer experiences

The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”

How to newsjack popular trends like the #WorldCup for your brand

Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.

The Second Biggest Lie on the Internet

It’s said that the biggest lie on the internet is a consumer saying, “I have read and agree to the terms and conditions.” In that case, the second biggest lie on the internet is a brand saying, “We value your feedback.” They don’t.