Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Posts Tagged ‘marketing best practices’
Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
How every customer creates their own brand reality
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?
Three essential ideas to increase your odds of success
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
Why does marketing exist?
Is marketing about memories and stories or something more?
A lesson in the power of artisanal marketing
I learned a powerful lesson in artisanal marketing from a thank you note.
Is an SEO investment always smart for your business?
A simple analysis to see if an SEO investment is smart for you company.
What every marketer needs to know about direct to consumer brands
Shopping online has become a necessity so direct to consumer sales, which bypass traditional stores, have exploded. Marketers must keep up.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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