Tom Peters’ profound and unexpected advice to the marketing community
Tom Peters is a legend and has dispensed advice for decades. But his final words on marketing surprised even him.
Archive for the ‘Leadership’ Category
How to fix marketing NOW with Raja Rajamannar
MasterCard CMO Raja Rajamannar is stirring up the marketing world and he brings his vision to The Marketing Companion.
A strategy for applying your ideas to shifts in the marketplace
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
This is the guiding question for your service business or personal brand
The essential guiding question for your brand: Are you an expert, guide, or agent?
Why does marketing exist?
Is marketing about memories and stories or something more?
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
Why marketing innovators should act like artists
Marketing innovators share qualities with artists and should embrace those qualities to succeed.
Holding out for normal is probably not a good idea
I can’t hold out for normal any more. It’s time for transformation.
Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.