Archive for the ‘Leadership’ Category

Short takes on the influencer trend, weird content marketing, and the glory of TikTok.

Strategy development used to mean months of research but today it might be being in the moment.

Brand generosity isn’t just a marketing fad. It’s a business strategy!

I can’t sleep. Unexpected pandemic trends are showing up in the world in weird ways.

Asking this single question might be the key to bringing new lift to your marketing.

Online customer experience is the new word of mouth marketing. Is this part of your strategy?

Tom Peters is a legend and has dispensed advice for decades. But his final words on marketing surprised even him.

MasterCard CMO Raja Rajamannar is stirring up the marketing world and he brings his vision to The Marketing Companion.

Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.

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