Archive for the ‘Leadership’ Category

Beyond Imposter Syndrome

Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.

What business are you in … Really?

“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!

Does ‘move fast and break things’ still work with AI?

‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?

My commencement address: Enthusiasm as competitive advantage

I learned enthusiasm was a key to success, even when I had a job that I disliked!

It’s Time to Unite in a Content Creator Guild

AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.

15 Years On, Five Ways Blogging Changed My Life Forever

On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.

Why AI does not mean the doom of marketing

OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.

Personal Brand Versus Corporate Brand: Which is More Effective?

A surprising debate over the relative value of the personal brand versus corporate brand

Experiencing marketing career burnout? Read this.

It took a near-death experience for Sonia Hunt to address her marketing career burnout. She how your marketing skills can actually improve your health!