Archive for the ‘Leadership’ Category

Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus

This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.

How to monetize a Facebook Group

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

Why achieving marketing accountability is harder than it seems

In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.

No. Not every company needs to take a brand political stand.

Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.

You Don’t Have Weaknesses, Just Overdone Strengths

A realization that there are no weaknesses, just over-done strengths, changed my perspective on the world.

Why do so many big companies lack marketing basics?

Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

Who are your marketing heroes?

Who are your marketing heores? Mark Schaefer and Kerry Gorgone review some of the key influencers in their professional careers.

Marketing, PR and advertising are primed for a Quantum Leap

To keep up with dramatic changes in the consumer landscape, marketing, PR and advertising need to achieve a quantum leap level of change, beginning with leadership.