A Marketing Manifesto for Human-Centered Marketing

By Mark Schaefer

Last summer, I was toiling through the work for my new book Marketing Rebellion: The Most Human Company Wins.

For a period, I became a bit overwhelmed by the scope of the book. As an exercise, I forced myself to distill the book into the 10 most important points. What does it take to execute on a truly human-centered marketing approach?

The list fluctuated and I was constantly messing it with it right up to the end. I’m pretty happy with the result and I’m offering this as a free infographic, created by Paris Woodhull. You can also download it for free here: Human-Centered Marketing Manifesto

marketing manifesto

 

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.

View details

Top-rated social media speaker and keynote presenter

Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.

View details

Close

Send this to a friend