State of the Nation: Brand Communities

Last year I published a book about brand communities — a comprehensive view of one of the hottest trends around.

Even though the book is about a year old, SO MUCH has occurred and I thought it was time to reflect on the state of the nation of this vital trend.

In a new Marketing Companion podcast episode, Sara Wilson and I tackle some fascinating issues, including the role of community momentum in the current U.S. political climate, the unifying role of TikTok, startup marketing strategist, and big brand opportunities and challenges.

Whether you’re curious about brand community or already deeply involved, you’ll learn something from this discussion!

Just click here to listen!

Click here to enjoy Marketing Companion Episode 295

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Illustration courtesy MidJourney

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