community Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

State of the Nation: Brand Communities

Brand communities are a hot trend right now and seem to be everywhere. Mark Schaefer and Sara Wilson consider the state of the nation and what’s happening in politics, Gen Z, startups and more.

How do you measure the value of a brand community? Ten ideas.

Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.

Reflecting on the most rewarding marketing experience of my life

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]

Marketing that works. Marketing that heals. The time is now.

Mark Schaefer explains why is time to consider community-based marketing that works … and heals.

Does your business need an online community?

Online community is the most misunderstood concept in marketing. Here’s why.

Progress anxiety, Facebook culture, and baby animals

Short musings on progrss anxiety, mental health and marketing, and the usefulness of baby animals.

The “new community” – Creating true connection through a massive virtual experience

One of the world’s biggest companies is inviting the world to a massive virtual experience.

Critical marketing considerations: Social media and mental health

Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.