The truth about marketing, persuasion, and sales

Over the past few weeks, I’ve been reading a lot about persuasion. And this is what you probably already know — It’s nearly impossible to convince people of what they don’t want to believe!

Decades of work in psychology attest to this truth, as does most everything in our politics and most of our everyday experience. Think of your own conversations with your family or your colleagues. How often have you really persuaded someone to abandon a strongly held belief or preference?

Persuasion is by no means impossible or unimportant, and it’s worth considering how these truths apply to marketing. After all, we want people to switch to our products and services, right?

Fasten your seatbelts for one of the most interesting Marketing Companion debates ever. Keith Jennings and I turn the topic of persuasion upside down and explore what is real, what is true, and what is possible.

Resources mentioned in this show:

This article won’t change your mind by Julie Beck in The Atlantic

How Good People Make Tough Choices: Resolving the Dilemmas of Ethical Living  By Rushmore Kidder

Mark’s personal branding Master Class

Marketing Rebellion: The Most Human Company Wins

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