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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web.
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.
Fear of employees ruining a company through social media is probably not a legitimate reason to not start a program. This post explains why.
Competitors advertising on your website? Your original writing turning up in the competition’s ads? Welcome to the economics of blogging.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.