Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

Reflections from the best marketing retreat ever

April 29th, 2024

Mark Schaefer hosted The Uprising Marketing Retreat and reflects on three days of inspiration and new connections with the help of Daniel Nestle.

Show Notes

The art of starting and stopping content projects

April 24th, 2024

When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?

Show Notes

Marketing a radical new idea that could change sports

April 10th, 2024

How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.

Show Notes

Why is there a backlash against purpose-driven marketing?

March 27th, 2024

An enigma: Purpose-driven marketing is essential to gain customer loyalty but it’s under attack because consumers don’t believe companies any more.

Show Notes

How does a business start using AI without being overwhelmed?

March 13th, 2024

We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul Roetzer of the Marketing AI […]

Show Notes

Why CapCut might be the Gen Alpha social media app

February 28th, 2024

CapCut is on the move and could be the next big social media app

Show Notes

A New Look at Loyalty

February 15th, 2024

Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.

Show Notes

My most embarrassing business mistakes revealed

January 31st, 2024

Have you ever had to send an apology by personal courier? Mark Schaefer and Jay Acunzo reveal their most embarrassing business mistakes!

Show Notes

How Shein and Temu threw a bomb at eCommerce conventions

January 17th, 2024

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

Show Notes

The Marketing Companion Podcast

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