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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


Marketing and the unintended consequences of tech

February 7th, 2019

One of the problems most companies face is the unintended consequences of technology and its especially acute today

Show Notes

The ultimate copywriting challenge

January 24th, 2019

Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.

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Who are your marketing heroes?

January 10th, 2019

Who are your marketing heores? Mark Schaefer and Kerry Gorgone review some of the key influencers in their professional careers.

Show Notes

Survival strategies for the post advertising world

December 27th, 2018

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?

Show Notes

Why you can’t believe social media sentiment analysis (“It’s crap”)

December 13th, 2018

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

Show Notes

Why management consultants are becoming the new ad agencies

November 30th, 2018

Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.

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The Artificial Intelligence impact on marketing

November 15th, 2018

In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.

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Does business professionalism still matter?

November 1st, 2018

A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.

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Where are all the social networks?

October 18th, 2018

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

Show Notes

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.

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