The latest news about Mark Schaefer and Schaefer Marketing Solutions

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Mark Schaefer helps you “embrace the chaos” with new book LESSONS

embrace the chaos

Mark Schaefer has released an experimental new book called LESSONS: Essays to Help You Embrace the Chaos.

The book is unusual in that it is a collection of essays previously published on the award-winning blog {grow}.

“Reflecting on my work, I realize that my blog has been a way for me to figure out the changes in this world,” Schaefer said. “How do I remain relevant? What do human relationships mean in the digital age? How is the business world evolving and what is my role?

“I’ve provided a lot of insight and advice but blog posts tend to get lost after a few weeks. This is a way for me to breathe new life into this work that has helped so many people.”

There are 32 essays in LESSONS, including topics like:

  • How to remain bot-proof
  • The intolerance of hustle
  • Best presentation skills
  • The importance of “belonging” in business
  • Personal branding truths
  • Why company culture is your marketing
  • Emotional paralysis and social media grief
  • Realistic content marketing
  • Networking in the digital age
  • My best entrepreneurial business lessons

LESSONS is available as an audio book an in a Kindle edition on on Amazon.

Mark Schaefer announces retreat for marketing leaders

 

retreat for marketing leaders

Mark Schaefer announced a new retreat for marketing leaders called The Uprising.

The event will be Oct 1-4 at the RT Lodge near Knoxville, TN.

“When I was writing Marketing Rebellion, I learned about the power of bringing people together,” Schaefer said. “It seemed obvious that I needed to follow my own advice and create a new meeting opportunity for my marketing friends.”

“The Uprising is the first step toward building an ongoing community of marketing leaders prepared to excel in a world of change and chaos. I’m bringing together 30 extraordinary people in a collaborative learning environment to create breakthrough insights on forward-thinking subjects.”

He said the format of the event is not traditional lectures and panel discussions. Every participant will have the ability to contribute their own expertise to vital discussions, led by our facilitators. This is an intimate meeting of diverse thought leaders preparing for change, not a college classroom.

Note: The Uprising has sold out for 2019. Watch this space for an announcement about a 2020 program.

Content Code book now available in Japanese

content code

Mark Schaefer’s book The Content Code has been translated into Japanese.

Japan’s UNI Agency purchased the rights to the book and produced a bold new version of the classic 2015 book.

Content Code has won several international awards and was recently named the best book on SEO by an industry site.

The book details the strategies needed to overcome overwhelming information density and stand out in a very competitive world.

Mark Schaefer featured in Fast Company magazine

Mark Schaefer was featured in a Fast Company article titled How to Clean up Your Personal Brand.

A sample from the article:

First, get a vision for what you need to define, what you do want reflected in the world, says Mark Schaefer, executive director of Schaefer Marketing Solutions, a Louisville, Tennessee-based marketing consultancy and author of Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Schaefer says there’s a difference between being “internet famous” and curating a specific personal brand that will help you become known in your industry.

“If there’s a lot of competition, I don’t think that should necessarily scare you off, but you need to find a voice, an angle, an approach that’s different from others. It’s a very busy world. It’s a very noisy and competitive world, but there are lots of strategies to help you stand out,” Schaefer says.

Brooke Sellas named new co-host of Marketing Companion podcast

Brooke Sellas

Brooke Sellas

Mark Schaefer announced that Brooke Sellas, founder and CEO of B Squared Media, will join him as the new co-host of the long-running Marketing Companion podcast.

The podcast, now entering its seventh year on the air, is widely-known as the most entertaining business podcast and is on many industry “best-of” lists. It was named one of the top 1% of all business podcasts (by downloads) by the Libsyn syndication service.

Sellas replaces Tom Webster of Edison Research, the show’s original co-host since 2013. He is leaving the show to pursue other creative efforts more in-line with his emerging business interests.

“Tom and I had a chemistry that made the show special,” said Schaefer. “That’s why I’m so excited Brooke accepted my invitation. We’ve been friends, co-workers, and collaborators for many years. We have a pre-existing chemistry. She’ll being an extraordinary new energy to the show. I couldn’t be more excited!”

GrowthHackers names Mark Schaefer top marketing influencer

GrowthHackers, the largest online community for growth professionals,  analyzed 76,970 articles published between 2016 and 2018 on their online community. Based on the number of times people were mentioned in posts, they identified individuals most influential to their community.

Mark Schaefer was named number 31, behind such influencers as Bill Gates, Richard Branson, and Mark Zuckerberg.

Mark Schaefer named first repeat keynote at Social Media Marketing World

social media marketing world

Mark Schaefer speaking at SMMW in 2016

Mark Schaefer will be the closing keynote speaker at Social Media Marketing World 2019, marking the first time a speaker has been asked twice to be a main stage keynote speaker.

Schaefer also closed SMMW in 2016 and was the highest-rated speaker of the event, which featured nearly 200 different sessions.

SMMW, based in San Diego, is among the largest marketing conferences in the world and is expected to have more than 7,000 participants attending both live and through an online access ticket.

Mark Schaefer’s new book hits the top of the Amazon charts

Mark Schaefer’s new book Marketing Rebellion: The Most Human Company Wins was officially launched January 14, 2019 and quickly established itself on the Amazon bestseller charts.

The book hit number 1 in the “Marketing” category on Amazon on the strength of pre-sales and a week later, it hit number 1 in the advertising category.

This is Schaefer’s seventh book and his second book to hit number one on Amazon. His seminal book Return On Influence, the first book on influence marketing, was the top marketing book on Amazon for three weeks in 2012.

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.

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Top-rated social media speaker and keynote presenter

Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.

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