Mark Schaefer is one of the most effective marketing consultants available today, having crafted strategies for large companies like Adidas and Johnson & Johnson to a small winery in Provence, to non-profits, and even city governments.
Mark starts his consulting engagement by immersing himself in your company culture and market data. He may bring in trusted experts from his vast network to develop additional insights.
“To me, the most important word in marketing is maneuver,” he said. “We can’t just go in and do what everyone else is doing. We need to find unique leverage.”
Schaefer’s approach is uniquely successful in part due to his background in organizational development. “I may be the only marketing consultant around with an MBA and a master’s degree in applied behavioral sciences,” he said. “I look at the organization in a holistic way, considering the company culture, history, politics, bureaucracy and strengths. We have to create something that works, not a document that sits on a shelf.”
To learn more about Mark Schaefer’s unique style, contact him today.
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