{ grow } Marketing. Strategy. Humanity. The official blog of Mark Schaefer

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The key to marketing insights come from consumer communities yet many companies are confused about how to proceed. Mark Schaefer provides some guidance based on his brand conversations. Read More

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The {grow} blog – Marketing. Strategy. Humanity.

Latest Post

How should brands connect to consumer communities?

Rise Above the Noise.

Recent Posts

Are You Playing Small? Three Questions That Transform Your Career

In defense of Jaguar (I think I’m the only one)

New Research Shows That From Boomers to Zoomers, Authenticity Matters

How to talk to your children about social media and AI

How to Reimagine Universities for the AI Era

It’s time to disrupt the “timeless content marketing strategy”

America is still becoming

An inside view of LinkedIn success

The future of marketing happens here

DGAF: Why unhinged brands could be the safest marketing path

Why it was time to burn this brand community to the ground

The biggest threat to free speech and democracy isn’t speech, it’s amplification

The Parasite Economy: An Upside for Creators

The signature story: Your critical marketing asset

The Nutter Butter campaign explained. Yes, this nightmare makes sense

Sometimes, marketing comes down to a personal decision

Trending For You

How to keep your job when facing marketing budget cuts

When do you and ChatGPT cross the Milli Vanilli Line?

Is there a renaissance ahead for organic social media?

Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?

Why AI does not mean the doom of marketing

BeReal: A practical guide for marketers and adults

7 Reasons why this is the most challenging time to be in marketing

From Memes to Memories: Gen-Z’s Quest for Shared Experiences

The long ugly road of measurement and influencers

Five signs that new pandemic consumer trends are sticking around

Marketing best practices for nonprofits

Beyond Imposter Syndrome

A spicy marketing lesson from Ed Sheeran

The best achievement of my career

Are you really building a personal brand on TikTok?

How to connect to customers in the metaverse and beyond

Content Marketing

A Unified Theory of Content Success: Can anybody create effective content?

The iceberg chart of content creation

It’s time to disrupt the “timeless content marketing strategy”

Why social sharing is the world’s most awesome content marketing metric

My favorite quote about creating content

I just built a content showroom

The singular importance of “Content Inc.”

Unlocking the Power of Curated Content for Your Business

How does content work in the world today?

The sexiest part of content marketing isn’t your content

10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book

The Blog Post That Shocked the World

Content Marketing is no longer about the content

The business case for personal branding in one photograph

Should I become a content entrepreneur with a blog or a newsletter?

My AI stack and other short observations from the marketing world

Social Media Strategy

Five things you need to change on your website right now

What is the ROI of a blue check mark?

The biggest threat to free speech and democracy isn’t speech, it’s amplification

The creator economy is in hyperdrive. Is it time to climb aboard?

How social media commitments can eat you alive

The ROI of creators: An inspiring influence marketing case study

Don’t be overwhelmed. Custom GPTs are simple and fun!

Why writing an AI-assisted book was a total flop

Why leaked secret documents point to the future of social listening

Why Threads won’t work without Gen Z

Is there a renaissance ahead for organic social media?

What is the best social media channel for my business?

Diving into the bizarre and secret world of luxury brand marketing

Why CapCut might be the Gen Alpha social media app

The long ugly road of measurement and influencers

Marketing Strategy

In defense of Jaguar (I think I’m the only one)

Philip Kotler commentary on Peter Drucker and the current state of marketing

Why Gen Z is hiding out in digital campfires

How to keep your job when facing marketing budget cuts

Cutting through the hype of Custom GPT

Enter the bizarro world of the next generation consumer

The Nutter Butter campaign explained. Yes, this nightmare makes sense

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?