{ grow } Marketing. Strategy. Humanity. The official blog of Mark Schaefer

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In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here. Read More

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The {grow} blog – Marketing. Strategy. Humanity.

Latest Post

A Prediction: The Fourth Marketing Rebellion

Rise Above the Noise.

Recent Posts

Exploring the overlooked world of social objects

The economic value of human authenticity

The Real Reason Marketing Content is Getting Worse

Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?

My AI stack and other short observations from the marketing world

Why We Will Need New CTAs in the AI Era

State of the Nation: Brand Communities

Is your marketing too dull to survive the bots?

Re-Energize Your Blog: 10 Tips You Didn’t See Coming

The pursuit of personal peace

Are you really building a personal brand on TikTok?

A singular view of human creativity as AI encroaches

How curiosity fuels your marketing

The biggest mistake content creators make today

The ROI of creators: An inspiring influence marketing case study

Beyond Imposter Syndrome

Trending For You

ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now

Why AI does not mean the doom of marketing

20 Entertaining Uses of ChatGPT You Never Knew Were Possible

The new influencers beat traditional advertising effectiveness

How I made six-figures self-publishing my books

The long ugly road of measurement and influencers

Diving into the bizarre and secret world of luxury brand marketing

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

The hierarchy of AI-generated content: Where humans thrive

It’s Time to Unite in a Content Creator Guild

Cutting through the hype of Custom GPT

Are you struggling with your personal brand? It’s probably because of this.

Philip Kotler commentary on Peter Drucker and the current state of marketing

Hashing out a new marketing framework

Who’s responsible for social media addiction? Me and you.

Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Content Marketing

The iceberg chart of content creation

10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book

Unlocking the Power of Curated Content for Your Business

A Unified Theory of Content Success: Can anybody create effective content?

I was dazzled and confused when I asked #ChatGPT to write like a woman

My AI stack and other short observations from the marketing world

How to monetize your content

The biggest tech threat to creators is not ChatGPT

My favorite quote about creating content

10 Ideas about the Future of Content Marketing

Should I become a content entrepreneur with a blog or a newsletter?

The Blog Post That Shocked the World

Why We Will Need New CTAs in the AI Era

The singular importance of “Content Inc.”

Why content marketing favors the bold

Seven daily habits to make you a more consistent content creator

Social Media Strategy

Why leaked secret documents point to the future of social listening

Why Threads won’t work without Gen Z

Is there a renaissance ahead for organic social media?

Don’t be overwhelmed. Custom GPTs are simple and fun!

The creator economy is in hyperdrive. Is it time to climb aboard?

The ROI of creators: An inspiring influence marketing case study

How social media commitments can eat you alive

Why CapCut might be the Gen Alpha social media app

Diving into the bizarre and secret world of luxury brand marketing

What is the ROI of a blue check mark?

Five things you need to change on your website right now

The long ugly road of measurement and influencers

What is the best social media channel for my business?

Why writing an AI-assisted book was a total flop

Marketing Strategy

Five trends pointing your business to the metaverse

It’s Time to Unite in a Content Creator Guild

The Transformation is Happening: Consumers as Brand Creator

The business benefit of social isolation and other observations

Reconsidering the marketing budget when everything is marketing

Marketing ideas for the boring brand

Is your marketing getting a little better each year? That’s not enough.

Hashing out a new marketing framework

Learning From 100 Years of the World’s Greatest Brand