{ grow } Marketing. Strategy. Humanity. The official blog of Mark Schaefer

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To be human is to suffer. But how do we deal with crippling sadness and keep our businesses going at the same time? In this extraordinary podcast episode, Mark Schaefer and Dana Malstaff explore the meaning in suffering, and how they persisted in a business environment when the world seemed to be crashing. Read More

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The {grow} blog – Marketing. Strategy. Humanity.

Latest Post

Finding Meaning in Suffering: Business Leadership When Your World Is Falling Apart

Rise Above the Noise.

Recent Posts

Why strategic imperfection is your essential strategy to beating the bots

Has the pressure of success made me less creative?

When intelligence becomes worthless, marketing artists will survive

The Thin Line Between Bold Marketing and Brand Suicide

Six practical tips to stay ahead of the marketing learning curve

Dissecting Apple’s disruptive marketing case study

A turning point for a blog, AI self-soothing, and the death of a mascot

Exploring the personal branding pivot

The 10 biggest marketing challenges have nothing to do with AI

From Work to What? Surviving the AI Utopia Narrative

Goodbye Google? Dissecting the role of AI and SEO

When Robots Care More: The Evolution of Human Empathy

How AI is creating a pandemic of dull (and what to do about it!)

The story behind the world’s first AI activated book

How frequent AI usage is leading to cognitive decline

The photo that changed my life (and maybe yours)

Trending For You

Grading 12 marketing predictions about the future

The rise and fall of my Web3 creator token. A drama in four acts

The overlooked relationship between status and marketing

Philip Kotler commentary on Peter Drucker and the current state of marketing

Dealing with the creepiness of personal branding

How does branding work today? The answer might surprise you.

How to Design an AI Marketing Strategy

In defense of Jaguar (I think I’m the only one)

Five things you need to change on your website right now

10 Golden Rules of Personal Branding

That time I received death threats in a brand Discord community

Reflections from the best marketing retreat ever

The business benefit of social isolation and other observations

Spending Wave Theory: How you can anticipate the next 20 years of trends

How I made six-figures self-publishing my books

Why Gen Z is hiding out in digital campfires

Content Marketing

The hierarchy of AI-generated content: Where humans thrive

Unlocking the Power of Curated Content for Your Business

I was dazzled and confused when I asked #ChatGPT to write like a woman

Dissecting Apple’s disruptive marketing case study

Why content marketing favors the bold

The business case for personal branding in one photograph

Five strategies to win the content marketing arms race

How to monetize your content

How does content work in the world today?

10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book

The 10 most impactful blog posts of the year

It’s time to disrupt the “timeless content marketing strategy”

The signature story: Your critical marketing asset

The singular importance of “Content Inc.”

Why you need to ditch LinkedIn as your content platform

Protecting Your Content From AI: A Contrarian View

Social Media Strategy

What is the best social media channel for my business?

How social media commitments can eat you alive

The long ugly road of measurement and influencers

What is the ROI of a blue check mark?

Don’t be overwhelmed. Custom GPTs are simple and fun!

Why CapCut might be the Gen Alpha social media app

Why writing an AI-assisted book was a total flop

Why leaked secret documents point to the future of social listening

Diving into the bizarre and secret world of luxury brand marketing

Why Threads won’t work without Gen Z

Five things you need to change on your website right now

The creator economy is in hyperdrive. Is it time to climb aboard?

The ROI of creators: An inspiring influence marketing case study

The biggest threat to free speech and democracy isn’t speech, it’s amplification

Is there a renaissance ahead for organic social media?

Goodbye Google? Dissecting the role of AI and SEO

Marketing Strategy

The five key skills every marketer needs today

The two key business questions every website must answer

Five Highlights From My New Speech on AI

Is your marketing getting a little better each year? That’s not enough.

When intelligence becomes worthless, marketing artists will survive

The pandemic opened new opportunities for personalization

Is it time for you to try messy marketing?