{ grow } Marketing. Strategy. Humanity. The official blog of Mark Schaefer

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Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm. Read More

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The {grow} blog – Marketing. Strategy. Humanity.

Latest Post

New research points to the emerging “AI Frontier Firm”

Rise Above the Noise.

Recent Posts

A Human Renaissance in the Age of AI

Please. Let’s stop the B.S. about personal brands

300 Experts agree: AI will change your customers

How to be an AI Forward company

The LinkedIn growth secrets nobody talks about

Finding Your Edge in a World of Automated Content

Finding Meaning in Suffering: Business Leadership When Your World Is Falling Apart

Why strategic imperfection is your essential strategy to beating the bots

Has the pressure of success made me less creative?

When intelligence becomes worthless, marketing artists will survive

The Thin Line Between Bold Marketing and Brand Suicide

Six practical tips to stay ahead of the marketing learning curve

Dissecting Apple’s disruptive marketing case study

A turning point for a blog, AI self-soothing, and the death of a mascot

Exploring the personal branding pivot

The 10 biggest marketing challenges have nothing to do with AI

Trending For You

The pursuit of personal peace

Finding Your Edge in a World of Automated Content

I just built a content showroom

Beyond Imposter Syndrome

Whatever happened to Web3?

Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam

The 10 most impactful blog posts of the year

The Blog Post That Shocked the World

The art of self promotion

How do you measure the value of a brand community? Ten ideas.

The photo that changed my life (and maybe yours)

Why AI does not mean the doom of marketing

The rise and fall of my Web3 creator token. A drama in four acts

How I made six-figures self-publishing my books

My fatal flaw: I’m allergic to networking

Five strategies to win the content marketing arms race

Content Marketing

The art of starting and stopping content projects

My favorite quote about creating content

10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book

The sexiest part of content marketing isn’t your content

Why We Will Need New CTAs in the AI Era

A Unified Theory of Content Success: Can anybody create effective content?

Has the pressure of success made me less creative?

Five strategies to win the content marketing arms race

The signature story: Your critical marketing asset

Content Marketing is no longer about the content

Should I become a content entrepreneur with a blog or a newsletter?

How AI is creating a pandemic of dull (and what to do about it!)

Why you need to ditch LinkedIn as your content platform

My AI stack and other short observations from the marketing world

Why social sharing is the world’s most awesome content marketing metric

I just built a content showroom

Social Media Strategy

Diving into the bizarre and secret world of luxury brand marketing

Why Threads won’t work without Gen Z

Is there a renaissance ahead for organic social media?

Why CapCut might be the Gen Alpha social media app

The creator economy is in hyperdrive. Is it time to climb aboard?

Don’t be overwhelmed. Custom GPTs are simple and fun!

The biggest threat to free speech and democracy isn’t speech, it’s amplification

The ROI of creators: An inspiring influence marketing case study

Goodbye Google? Dissecting the role of AI and SEO

Why leaked secret documents point to the future of social listening

What is the best social media channel for my business?

What is the ROI of a blue check mark?

Five things you need to change on your website right now

Why writing an AI-assisted book was a total flop

The long ugly road of measurement and influencers

How social media commitments can eat you alive

Marketing Strategy

The two key business questions every website must answer

10 Conversation starters for your marketing team

Are we creating AI, or are AI Agents creating us?

Reconsidering the marketing budget when everything is marketing

The inescapable role of humans in an AI world

Why are the Four Ps of Marketing still a big idea in the digital world?

The rise and fall of my Web3 creator token. A drama in four acts