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A death in the family

A death in the family prompts a moment of introspection for the author Mark Schaefer Read More

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Recent Posts

This is the Most Amazing Marketing Book. And I can prove it.

staying relevant as a creator

What is the “gist” of you? Staying relevant as a creator

community-based marketing

Six inspiring new ideas on community-based marketing

pitfalls of personal branding

Five pitfalls of personal branding: When becoming known doesn’t work

luxury brands

Diving into the bizarre and secret world of luxury brand marketing

threat to creators

The biggest tech threat to creators is not ChatGPT

Mark Schaefer Uprising

Reflecting on the most rewarding marketing experience of my life

whole self

What the “Whole Self” Movement Means to Marketers

marketing for the arts

An explanation of marketing for the arts in five minutes

future of social listening

Why leaked secret documents point to the future of social listening

What is the ROI of a blue check mark?

philip kotler on peter drucker

Philip Kotler commentary on Peter Drucker and the current state of marketing

marketing predictions

Grading 12 marketing predictions about the future

embracing AI

The race to embrace AI might overwhelm ethical considerations

ChatGPT versus Bard

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

A trip back in time, a trip to Suriname.

Trending For You

The 10 most impactful blog posts of the year

Why ChatGPT will profoundly transform every marketing career, starting now

luxury brands

Diving into the bizarre and secret world of luxury brand marketing

10 Prompts that deliver blazing content creation ideas

Unlocking the Power of Curated Content for Your Business

staying relevant as a creator

What is the “gist” of you? Staying relevant as a creator

philip kotler on peter drucker

Philip Kotler commentary on Peter Drucker and the current state of marketing

Marketing best practices for nonprofits

Are you getting buried by the stylized persona?

How does branding work today? The answer might surprise you.

Five times I almost died

How to connect to customers in the metaverse and beyond

Hashing out a new marketing framework

Five Incredibly Useful Lessons From 200 Virtual Keynote Speeches

Please. Let’s not start with your “why”

Are you struggling with your personal brand? It’s probably because of this.

Content Marketing

10 Ideas about the Future of Content Marketing

Why Your Content Isn’t King Any More

I was dazzled and confused when I asked #ChatGPT to write like a woman

The sexiest part of content marketing isn’t your content

My favorite quote about creating content

The singular importance of “Content Inc.”

The 10 most impactful blog posts of the year

How content can help companies create consumer habits

The iceberg chart of content creation

An updated formula for creating content that stands out

Five reasons content marketing is a mystery to me

A content arms race started on February 01, 2013. A case study.

I just built a content showroom

Why “resonance” is the future of SEO

How industries are being disrupted through stories

Five strategies to win the content marketing arms race

Social Media Strategy

luxury brands

Diving into the bizarre and secret world of luxury brand marketing

The long ugly road of measurement and influencers

For business to win in the coronavirus crisis, head to the bottom of the pyramid

Five things you need to change on your website right now

What is the best social media channel for my business?

Big, huge, massive, surprising social media trends

Is there a renaissance ahead for organic social media?

What superhero is most like your social media marketing strategy?

Winning the War for Attention: A talk from #SMMW20

Assessing a decade of social media marketing with Jay Baer

How social media commitments can eat you alive

The creator economy is in hyperdrive. Is it time to climb aboard?

What is the ROI of a blue check mark?

A simple theory of social media sales success

future of social listening

Why leaked secret documents point to the future of social listening

Marketing Strategy

Is the pandemic driving a new marketing rebellion?

Six questions that propel your new marketing strategy

Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

BeReal: A practical guide for marketers and adults

Why does marketing exist?

The rise and fall of my Web3 creator token. A drama in four acts

Why Differentiation is Flat Earth Thinking for Marketers

How Adidas is redefining sport during the pandemic

Enter the bizarro world of the next generation consumer

Is this the biggest marketing megatrend of the decade?

The Transformation is Happening: Consumers as Brand Creator

The inevitable pattern occurring on every social media platform

Progress anxiety, Facebook culture, and baby animals

10 Conversation starters for your marketing team

Striving for brand preference versus brand awareness

Why is experiential marketing important? Seven inspirational case studies!

personal branding

The life-changing power of a spiky point of view

I was saved by my personal brand

Why I take Instagram seriously, and you should, too.

How I made six-figures self-publishing my books

Five surprising ideas about building your personal brand in a time of crisis

Why ChatGPT will profoundly transform every marketing career, starting now

The one (and only) key factor in monetizing a personal brand

Dealing with the creepiness of personal branding

I just earned my first revenue from ChatGPT and other observations

How do you build a personal brand when your life is in chaos?

How to stay relevant in the shortest time possible (My reading list)

How to be business cool while networking at a social event

Are you getting buried by the stylized persona?

pitfalls of personal branding

Five pitfalls of personal branding: When becoming known doesn’t work

The true power of Web3 and margays

What’s the difference between thought leaders and a personal brand?

Influence marketing

Disrupting influencer marketing: Why influencers should NOT be brand ambassadors

The future of influencers and retail

Mr. Beast and the formula for viral content

An alternate view: The real influencer scam

Influence marketing state of the nation. Is it healthy to be an influencer?

Can you measure how company culture impacts your success?

Why influencer marketing will persist no matter what comes next

Twitter is not reality: The fatal flaw of influencer lists

The pandemic will change influencer marketing in powerful ways

Six Steps to Lead Influencer Marketing Without Getting Fined

Emphasis on celebrity over authority is blowing up influencer strategy

What makes you a digital influencer?

Marketing Companion Podcast

staying relevant as a creator

What is the “gist” of you? Staying relevant as a creator

luxury brands

Diving into the bizarre and secret world of luxury brand marketing

whole self

What the “Whole Self” Movement Means to Marketers

What is the ROI of a blue check mark?

embracing AI

The race to embrace AI might overwhelm ethical considerations

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

AI Threat to creativity

A profound discussion on the AI threat to creativity

Marketing best practices for nonprofits

The best achievement of my career

Community-based marketing requires new leadership mindset

Why Tom Peters thinks desperation fuels excellence

Big Marketing Ideas for 2023 and Beyond

Why ChatGPT will profoundly transform every marketing career, starting now

Content Marketing is no longer about the content

My fatal flaw: I’m allergic to networking

The overlooked relationship between status and marketing

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