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Recent Posts

human marketing

Is it possible to achieve human marketing at scale?

meme marketing

Speed Kills: Why Meme Marketing Rules the Internet

building a movement

Is it easier to build a business or start a movement?

gen z exposed

Gen Z Exposed

protecting your content from AI

Protecting Your Content From AI: A Contrarian View

how to become a genius

How to Become a Genius

personal impact of AI

A personal view of the AI impact on marketing

The surprising impact of word of mouth marketing in a digital age

PERSONAL BRANDING CLASSES

5 Lessons from teaching personal branding classes for five years

content success

A Unified Theory of Content Success: Can anybody create effective content?

chatgpt starter pack

ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now

focus on subscribers

Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy

Milli Vanilli Line

When do you and ChatGPT cross the Milli Vanilli Line?

AI-generated content

The hierarchy of AI-generated content: Where humans thrive

AI marketing strategy

How to Design an AI Marketing Strategy

ai and marketing

A radical idea about AI and marketing

Trending For You

Should you still pursue a career in marketing?

How to connect to customers in the metaverse and beyond

Five reasons why your marketing department needs to focus on personal branding

How to overcome your fear of being honest and open in your content

My fatal flaw: I’m allergic to networking

Why marketers are now in the Era of Unintended Consequences

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

AI Threat to creativity

A profound discussion on the AI threat to creativity

Five strategies to win the content marketing arms race

Is there a renaissance ahead for organic social media?

BeReal: A practical guide for marketers and adults

Ten inspiring examples of Human-Centered Marketing

Interpreting the 10 rules of growth as an entrepreneur

The most significant business advice I’ve received

gen z exposed

Gen Z Exposed

When does the program become the programmer?

Content Marketing

Five reasons content marketing is a mystery to me

The business case for personal branding in one photograph

The iceberg chart of content creation

Why content marketing favors the bold

How content can help companies create consumer habits

content success

A Unified Theory of Content Success: Can anybody create effective content?

What is the current state of content distribution? The answer is “who”

Why “resonance” is the future of SEO

Five strategies to win the content marketing arms race

How to monetize your content

10 Ideas about the Future of Content Marketing

An updated formula for creating content that stands out

Will interactive content finally become mainstream?

Four ways to jumpstart your content marketing by creating insights instead of information

Why social sharing is the world’s most awesome content marketing metric

The 10 most impactful blog posts of the year

Social Media Strategy

A simple theory of social media sales success

Winning the War for Attention: A talk from #SMMW20

For business to win in the coronavirus crisis, head to the bottom of the pyramid

future of social listening

Why leaked secret documents point to the future of social listening

Five things you need to change on your website right now

luxury brands

Diving into the bizarre and secret world of luxury brand marketing

threads

Why Threads won’t work without Gen Z

Assessing a decade of social media marketing with Jay Baer

What is the best social media channel for my business?

The long ugly road of measurement and influencers

Big, huge, massive, surprising social media trends

The creator economy is in hyperdrive. Is it time to climb aboard?

Is there a renaissance ahead for organic social media?

How social media commitments can eat you alive

What is the ROI of a blue check mark?

Marketing Strategy

philip kotler on peter drucker

Philip Kotler commentary on Peter Drucker and the current state of marketing

abandon a strategy

When it’s time to abandon a strategy and listen to the world

remarkable-marketing-challenging-climate

Remarkable Marketing During a Challenging Climate

Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Five trends pointing your business to the metaverse

A world in crisis demands that marketers step up and take charge

business narrative

Master the Art of Business Narrative: A Game-Changer for Marketers

Progress anxiety, Facebook culture, and baby animals

Why are the Four Ps of Marketing still a big idea in the digital world?

Welcome to the supply chain, your marketing strategy

focus on subscribers

Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy

ChatGPT versus Bard

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

The one question that changed my view of marketing forever

chatgpt starter pack

ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now

Why Differentiation is Flat Earth Thinking for Marketers

Buying on beliefs? I don’t believe it

personal branding

How do you build a personal brand when your life is in chaos?

This is the guiding question for your service business or personal brand

pitfalls of personal branding

Five pitfalls of personal branding: When becoming known doesn’t work

How to create your TED talk

The life-changing power of a spiky point of view

Should you take a stand or be liked? You decide.

Is writing a book a marketing tactic or a long-term strategy?

Five surprising ideas about building your personal brand in a time of crisis

Are you getting buried by the stylized persona?

how to become a genius

How to Become a Genius

A human brand and my vulnerability journey

How I made six-figures self-publishing my books

staying relevant as a creator

What is the “gist” of you? Staying relevant as a creator

Why I take Instagram seriously, and you should, too.

I was saved by my personal brand

How to be business cool while networking at a social event

Influence marketing

The future of influencers and retail

The pandemic will change influencer marketing in powerful ways

Emphasis on celebrity over authority is blowing up influencer strategy

Mr. Beast and the formula for viral content

Influence marketing state of the nation. Is it healthy to be an influencer?

Disrupting influencer marketing: Why influencers should NOT be brand ambassadors

What makes you a digital influencer?

Six Steps to Lead Influencer Marketing Without Getting Fined

An alternate view: The real influencer scam

Marketing Companion Podcast

human marketing

Is it possible to achieve human marketing at scale?

gen z exposed

Gen Z Exposed

personal impact of AI

A personal view of the AI impact on marketing

content success

A Unified Theory of Content Success: Can anybody create effective content?

AI-generated content

The hierarchy of AI-generated content: Where humans thrive

business narrative

Master the Art of Business Narrative: A Game-Changer for Marketers

My journey with nerves

The Most Amazing Content Marketing Miracle

whatever happened to web3

Whatever happened to Web3?

staying relevant as a creator

What is the “gist” of you? Staying relevant as a creator

luxury brands

Diving into the bizarre and secret world of luxury brand marketing

whole self

What the “Whole Self” Movement Means to Marketers

What is the ROI of a blue check mark?

embracing AI

The race to embrace AI might overwhelm ethical considerations

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

AI Threat to creativity

A profound discussion on the AI threat to creativity

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