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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Simple metrics like “followers” and “likes” are usually dismissed by the gurus but actually play an important part in your company’s progress.


A story of a business lesson and a business skill you can use to ignite your business today

All of the benefits, none of the work, the ad said. Is ghost tweeting too good to be rtue. Tha answer to that is yes, it is!

Audience connection is important in a blog or any type of content. This analysis shows how a variety of content types connected.

A wordcloud is meaningless unless you put in some work to dig deep into customer insights.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
The ultimate guide to Twitter lists

A childhood humiliation secretly held the author back in life. A journey toward making your mark in life.
Everyone hits up against writer’s block now and then. Here are some tips to get un-stuck and develop a source of endless ideas.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.