Executives long for “customer-activated company” but social media is a stumbling block
New research from IBM shows strong executive desire for a social enterprise but results may be elusive
Archive for 2013
What will be the next big thing in social media? Here are 7 clues.
Want to be the next social media billionaire? Follow these seven clues to discover then next big thing on the web
Former football player compares locker room hazing and Facebook
Hazing is a trial by fire in some cultures but on Facebook, it takes on a new dimension
Why a Klout score may be an appropriate marketing metric
A Klout score has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation
Why video is “liquid” content in a solid social media world
For video to be truly social we need to think about the technology in a new way
Four critical Social Media Lessons I learned from my 4 year old
Sometimes the best business lessons can be learned by just watching the world around us through the eyes of a child
Why research firms are screwing up content marketing
Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.
Social media ethics: I am a blogger. In other words, a piece of meat.
A case study in social media ethics
Sign of the times. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
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