AI and search
New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve secured two customers through AI.
So, how is this going to work? It seems that Google is in trouble, but how can you bet against the world’s number-one search engine?
That’s the subject of the new episode of The Marketing Companion. I welcome a new co-host, Andy Crestodina, one of the premier digital marketing wizards around. Andy has some well-informed views of what is happening, what is likely, and how we need to think about search in the next few years.
We also delve into a topic that is a bit more controversial (believe it or not!) LinkedIn newsletters. Historically, I have not been a fan. You’re turning over your email list, SEO value, and perhaps even content discoverability to LinkedIn. And hey, who ever heard of a newsletter going viral?
But Andy has had some success in this area and presents a compelling case for the platform. An interesting debate! To hear it all, simply click here:
Click here to enjoy Marketing Companion Episode 310
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Illustration courtesy MidJourney