google + Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

How technology enables new customer conversations

Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark Schaefer and Brooke Sellas look at some of the most exciting examples of how marketing and […]

How employee protest power is transforming corporate culture

Establishing corporate culture has always been a management duty but that is changing as employees take to the streets to protest company policies and sales strategies.

Marketers must stop doing what people hate.

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]

Why breaking up Big Tech won’t work

The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.

Why do so many big companies lack marketing basics?

Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.

How to gain social media marketing experience before you graduate

By Kiki Schirr, {grow} Contributing Columnist Standing out amid a pool of college graduates can be difficult. Gaining social media marketing experience is a clear differentiator when looking for a […]

Three lessons all new businesses can learn from the Google+ failure

Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.

Will Facebook be a permanent fixture in our lives?

Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?