Archive for the ‘SEO’ Category

When to compromise with content

Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?

Goodbye Google? Dissecting the role of AI and SEO

New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve […]

Why Gated Content Kills Your Marketing Success

Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.

It’s time to disrupt the “timeless content marketing strategy”

It’s time to update the timeless marketing strategy for the modern world. SEO? Personas? Maybe not.

The biggest mistake content creators make today

This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.

How Shein and Temu threw a bomb at eCommerce conventions

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

The Blog Post That Shocked the World

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.

Protecting Your Content From AI: A Contrarian View

Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.

How to Design an AI Marketing Strategy

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.