Protecting Your Content From AI: A Contrarian View
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
Archive for the ‘SEO’ Category
How to Design an AI Marketing Strategy
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
This is the Most Amazing Marketing Book. And I can prove it.
When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!
ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
Debating the 10 most relevant marketing trends
Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
How to create a million new social media jobs
A million new social media jobs? Dennis Yu thinks this is probable and possible
Is an SEO investment always smart for your business?
A simple analysis to see if an SEO investment is smart for you company.
The content marketing argument for selling nothing
When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?
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