By Eric Wittlake, {grow} Contributing Columnist If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. […]
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Let’s revisit a common content marketing research statistic, turned myth, that is misrepresenting the state of content marketing today.
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By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, […]
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I’ve become a pawn in a LinkedIn revenue machine fueled by vanity metrics and gamification instead of business networking.
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By Eric Wittlake, {grow} Contributing Columnist New research says that 8 in 10 CEOs don’t trust marketing. As a marketer, that stings. Sadly, the CEO who doesn’t trust marketing today […]
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Return on Optimism: Business is an act of optimism. You cannot embrace it and fully invest yourself into it without an optimistic outlook.
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By Eric Wittlake, {grow} Contributing Columnist Mark Schaefer recently wrote that “to stand out we need to be more human.” His article struck a chord with me and I wanted […]
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Media companies have been building valuable audiences on the back of the content they publish for years. What if you depended on out-sourced content?
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By Eric Wittlake, {grow} Contributing Columnist No one cares about “content.” Seriously, no one. When is the last time you heard someone say they want content about building a house, […]
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