Becoming known and the six common barriers to self-promotion
Success on the Internet today often comes down to being known. Barriers to self promotion
Why you need to obsess about content saturation
If you aren’t thinking about content saturation, your marketing strategy is incomplete.
The new “liquid” model for content marketing strategy
For the first time in history, the platforms are dictating our content marketing strategy instead of the other way around. Here’s a response.
Why Americans are secretly furious with marketers
A new report shows how companies are mis-leading Americans. Consumers are resigned to their lies and getting furious with marketers.
Facebook content strategy is a time bomb for inbound marketing
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
The story of my blogging screw up
I went too fast and I delivered my first major blogging screw up today!
An inside look at innovation hot spots and how to get your idea noticed
The tech start-up world is Jim Lussier’s playground … and it is one cool place. When Michael Dell led a successful effort to take Dell private in the fall of 2013, one of his first steps was to create a $300 million investment fund, and overnight the company became an important venture capitalist. Industry veteran Jim […]
The new urgency to create sticky content for Facebook
Facebook tells us “time on post” is going to help content make it to the news feed. How do we produce sticky content for Facebook?
Facebook alternative network Ello turns nasty
Facebook alternative network Ello started out warm and fuzzy but turned nasty this week, attacking its senior rival over their real-name policy.
10 Simple ideas to achieve more content sharing now
There is no economic value to your content unless it gets shared. Here are 10 ideas to improve the content sharing on your site.