Time, attention, and the content creation curve
Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.
Social Media’s Mass Attention Myth
The gurus tell you that you need to build huge audiences, right? A contrarian view. of mass attention myth
The Paradox of Social Media Popularity
Social media success does not breed success. It may breed paralysis. Here’s thinking about the beauty of small.
Why your social media plan needs gurus and storytellers
If you’re only looking at social media strategy for success, you’re only seeing half the picture.
A Multidisciplinary Approach to Breathtaking Content
You have to reach a little bit to get our of the social media echo chamber, or, “How Dr. Seuss can inspire great blogging!”
How to Turn a Small Blog Audience into Small Army
Your blog audience might be small, but can be mighty. Here’s how to do it.
Five steps to re-invent your social media business networking
Are you stuck in a social media rut? Here are five ideas to find new connections and marketing inspiration.
Following the leaders is not a recipe for social media success
If some of the biggest names in blogging started their blogs today and followed their own advice, they would fail. Don’t be them.
It’s easy to buy attention but can you earn it?
Are you buying blog traffic or earning a loyal tribe? There is a big difference.
Maybe using LESS social media is the path to online success
A survey of the most successful SM practitioners shows they’re using social media less that you think. Maybe there is an alternate path to success?