Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
I asked ChatGPT to write like a woman and got more than I asked for. A lot more. Introducing “John.”
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
The advantage of having a job cannot be underestimated as preparation for an entrepreneurial career. Going to college will give you the skills to start a career. But working in a corporate environment can provide the experience and resources to start a business.
While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!
Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
I’ve had the most amazing career. For example, I’ve … Published ten books that people love. Graduated with two master’s degrees Earned seven patents Worked with amazing companies like Dell, […]
The world is changing too fast to be an expert in anything. But you can still be an effective leader.
Community-based marketing has massive potential but requires a new leadership mindset.
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Tom Peters provides extraordinary advice in this interview including his view that desperation fuels excellence
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