Audacious: How Humans Win in an AI Marketing World
To be relevant today, you can’t take more classes to out-smart AI. You have to out-human it. Mark Schaefer’s new book Audacious is a battle cry for those who refuse to be ignored. In these pages, you’ll explore the electrifying tales of marketers who defy norms, shatter expectations, and transcend a pandemic of dull to become legendary. […]
Marketing Rebellion
Marketing reimagined for a world without loyalty Technology has created new ways to help customers discover, share, and discuss their favorite products. In fact, most of our marketing is occurring without us. Today, the customers are the marketing department. We can’t buy our way into these conversations, We have to earn our way in with […]
KNOWN workbook
Known
Order the Book The bestselling book on personal branding has changed lives around the world! Orders processed via Buy Now Order a copy of the Personal Branding Workbook: Exercises on the path to become KNOWN Orders processed via Buy Now Order a personal, autographed copy of KNOWN Hardcover Only. All-inclusive price $40 Orders processed via […]
Cumulative Advantage
When even “greatness” is not enough At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough … not nearly enough. Even […]