Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
When you write a book called “Audacious,” it better be audacious! This is the story of the world’s first AI activated book.
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.
Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.
Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.
Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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