Archive for the ‘Content Marketing’ Category

Eight Scintillating Lessons from SXSW

I heard a story about a business man who had a half-day layover in Paris. He told a local person he had four hours to see Paris and asked him […]

Content Marketing is not Journalism

Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder of the Content Marketing Institute […]

Six ideas to get your blog out of the fog

We have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we’re going to dissect her blog as a case study! Christina came to me with this […]

The five elements of a perfect blog post

“How do I create the perfect blog post?” That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig […]

Ten reasons to blog – even if nobody reads it

Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet […]

To succeed in social media, set aside your marketing plan

Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term […]