What is the ROI of a blue check mark?
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?
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