Archive for the ‘Google techologies’ Category

How employee protest power is transforming corporate culture

Establishing corporate culture has always been a management duty but that is changing as employees take to the streets to protest company policies and sales strategies.

Marketers must stop doing what people hate.

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]

Why breaking up Big Tech won’t work

The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.

Mukbang and Monetization: New Digital Marketing Trends

Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!

The impact of fake news on your marketing department

Fake news is in the news. But what does it have to do with your marketing department? Get ready.

Momentum is building to break apart Facebook. Can this really happen?

Is it time to break apart Facebook and other digital monopolies? Momentum is building in the U.S.

Why do so many big companies lack marketing basics?

Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

Survival strategies for the post advertising world

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?