Archive for the ‘Internet marketing’ Category

Marketing a radical new idea that could change sports

How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.

Why AI does not mean the doom of marketing

OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.

Nine ideas to market to young people who avoid marketing

How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!

What’s Next? Reflections on #SXSW 2024

Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!

How do you measure the value of a brand community? Ten ideas.

Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.

How to be the best fake possible

The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.

Influencer marketing is hitting a dead end

One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]

The Blog Post That Shocked the World

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.